A mission statement lets people know what your organization does; the vision statement, however, has a much loftier goal: showcasing your organization’s view of the future. There are two prevailing schools of thought as to what this should look like.
The Ideal Organization
This type of vision statement describes what success would look like; it is that highest bar your organization will always strive for. This vision statement should be both realistic and ambitious – in other words, it should challenge your staff without overwhelming them.
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